Product Reviews - No matter how well online stores promote their own products, reviews by other customers will have a greater impact. Choose the eCommerce shopping cart that allows for product ratings and reviews - and let "word of mouth" work for you.
Wish List - Customers at online stores often buy gifts for special occasions, which is why many eCommerce shopping carts feature a registry option that makes the process easier. Also, so-called "wish lists" allow customers to save items at online stores and return them at a later date to purchase those items.
Real-Time Inventory - eCommerce shopping carts should allow for real-time inventory management, which ensures that what customers see on their screen is what's actually available for delivery to their doorstep.
Checkout - When visitors are ready to buy, your eCommerce shopping cart must make it as simple as possible. Some eCommerce shopping carts offer registered users an express checkout option, which pulls up their stored payment and billing info when they log in.
Order Tracking - An eCommerce shopping cart can help you keep customers informed every step of the way even after their order is placed. Automated order confirmation emails and shipping notification emails build customers' confidence in the purchase and in your brand.
Special Offers - Looking for a way to woo new customers - or existing customers you haven't seen in a while? eCommerce shopping carts can help you promote special offers like order discounts, coupon codes, free shipping, and gift cards. These offers serve a dual purpose -they encourage customers to take advantage of a "good deal" while also helping you compete in today's competitive online marketplace.
Website Security - An eCommerce shopping cart with built-in SSL data encryption for website security. When online stores display SSL Certificate seals on their home pages, customers feel confident that their personal information will be protected and are more likely to complete a purchase.



















